Monday, March 23, 2015

Responsive / Secret 7 / Breifing

'SECRET 7” IS AN ANNUAL EVENT THAT COMBINES MUSIC AND ART FOR A GOOD CAUSE.

We take 7 tracks from 7 of the best-known musicians around and press each one 100 times to 7” vinyl. We then invite creatives from around the world to interpret the tracks in their own style for every 7”. 700 sleeves are exhibited and then sold for £50 apiece. You don't know who created the sleeve, or even which song it's for, until you have parted with your cash - the secret lies within.

THIS YEAR OUR CHARITY IS NORDOFF ROBBINS, WHO ARE DEDICATED TO TRANSFORMING LIVES OF VULNERABLE CHILDREN AND ADULTS THROUGH MUSIC THERAPY.'





The 7 songs:









'THE RULES.

1. Your design must not include the artist’s name or the song title
2. Concentrate your design on what will be the front, only this will be visible in the exhibition
3. Dimensions should be 184mm x 184mm, with a 3mm bleed all the way around. That’s 190mm x 190mm in total. The bleed won’t be visible, so bear that in mind
4. Your file must be produced in CMYK so it’s set-up to be printed. Any PMS specials will be converted. Metallic or fluorescent inks cannot be reproduced
5. Your file must be 300dpi
6. Your file must be saved as either a Tiff, JPEG or PDF
7. Do try and reduce the size of your file as much as possible - 10MB maximum
8. You can submit a sleeve design for as many of our tracks as you like, and more than one for each track
9. You must have until 23:59 GMT on 4th March 2015
to upload your designs. Late submission will not be accepted. We advise that you don’t wait till the last few minute to upload, as the site will be busy
10. Last but certainly not least - if we email you with the good news that you’ve made it into the show please keep it a secret. It makes for a much better project!
We ask for all your details when you submit a design so that we can shout about all our designers once our sale day has passed and the secrets are out.'

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