Branding by http://apracticeforeverydaylife.com/
'The Hepworth Wakefield
The Hepworth Wakefield
Brand Identity
The identity and bespoke typeface we designed for The Hepworth both echo the angular shapes from David Chipperfield Architect’s minimalist gallery building. We chose a colour scheme inspired by oxidised metals and the effects of the weather on the surfaces of Hepworth’s works, and the forms and shapes within her sculptures informed texture and patterns used throughout the brand identity and printed materials.
Credits: Typeface designed in collaboration with Emma Williams'
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| Minimal with minute decoration. Right aligned, resembles a factory? |
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| Minimal composition throughout. |
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| Image, Illustration and type all used. |
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| Photography x minimal type. |
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| Custom typeface inspired by the buildings silhouettes. |
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| Character map. Unfortunately I am not able to use this font as it is owned by the Gallery. |
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| Similar images could be used for the Galleries promotion. |
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