Monday, March 23, 2015

Responsive / Penguin / Development

'The author name and the title are both immediately recognisable to the target market and as such are crucial elements in the design.'

Centring the title creates the greatest attention.

Spine:
The authors name is to be noticed first on the spine.
The book's title is to be read after.

The mandatory copy frames the title as the centre of attention.
The contrast of point size creates a hierarchy.

The mandatory copy sits within a 12.7mm border.
Quotes are italicised to differentiate from the blurb.

The silhouette becomes framed by the copy.
The copy and silhouette creates for an interesting spine. 

Quotes italicised.
Quoter is bold italicised.

Spine details.

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