Saturday, March 21, 2015

Responsive / FEATHR / Brief

More Art Less Decoration.
'Feathr.  Verb.  [feth-rr]
To make art and not decoration.

Our mission is to fill the world with more art and less decoration. We’re for everyone who loves art and has a house with walls. So here’s to more good shit and less shit shit.

Who’s we? That’s Tom, Anne and Oli. We’re ex-advertising people who love art, big ideas, design, craft, interiors, having our socks knocked-off, originality and art (again).

We left advertising to start Feathr: an interiors company that combines all the things we love. You’ll find us in Helsinki, London, Bali and all over the web.

Thanks for stopping by. Get in touch if you’d like to know more.

Tom, Anne, Oli & the other Feathr humans'

Design a wallpaper.

Self expression is desired.

FEATHR is a platform for designers to sell their wallpaper.

Target Audience.
Designs will be curated by the public and FEATHR.

$5000 X 1, 5% Royalties for each design sold.

All work must of your own creation. No re appropriation.

 Rolls are 53 cm x 10 m. 72 DPI. 1560px Width. PNG or JPEG. 
Brief notes


Creatives sit in between People and Culture - Quote from briefing.


Target Audience

30 - 45
Urban
Creative
Home owners
Disposable Income

Consider

Scale
Depth
Repeat
Colour
Variation

Competitors

Cole & Sons
Osbourne & Little
High street stores
Laura Ashley

Deadline:

14/01/15 Midnight





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