OUGD504 - Studio Brief 02 - "Logostarter" (one week brief) - Kickstarter research - Contemporary Iranian Graphic Design 2

Homa Delvaray

http://www.aiga.org/homa-delvaray-a-contemporary-iranian-graphic-designer-and-her-mission/

"Delvaray is not only active in designing posters, books, CD covers, logos and creating Persian and Roman fonts, but also teaches college-level drawing and illustration, serves as an editorial board member of Dabirehii design collective and Rang Magazine (a graphic design magazine online)."

"Delvaray explains the idea behind this design (left): 'Chatting or sending SMS [Short Message Service] are tools of communication which have the most usage in today's world. [An] increasing number of digital services has contributed to this mode of communication which has entered our culture and created a new culture with limited and incorrect syntax and has forced us to unintentionally use abbreviated and meaningless words and has created Penglish [Persian English]. Yellow is the sign for danger. There is a danger in choosing to have dialogues of this kind. Using Iranian motifs and combining them with the elements of the virtual world is an attempt to show how Iranian culture is changing and confronted with the increasing spread of tools of communication and the way it is adopting them.'"

"Delvaray's works can be described as complex, enigmatic, dynamic, challenging, packed (conceptually and formally), and of course confrontational."

"Learning from visual traditions of Iran, from miniature painting and lithography to metal work and carpet designs, Delvaray layers, twists, turns, stretches, stitches, weaves and gives dimension to elements of her designs and paints them with vibrant colors associated with Iranian arts and crafts."

"Delvaray declares that 'the essence of art is creativity and confrontation.' She explains: 'I do not believe that transmitting the client's message to the viewer in the easiest possible way is the only mission of the graphic designer… If a graphic designer is supposed to have a commitment, it would be finding a new way of communication for what he/she has to say in order to relate to the viewer. There are no pre-assigned general rules to help achieve this goal sooner. The designer has to choose and try new approaches to challenge himself/herself.'"

A quick look at Persian Rugs:

"In 2008, Iran’s exports of hand-woven carpets was $420 million or 30% of the world's market.[3][4] There is an estimated population of 1.2 million weavers in Iran producing carpets for domestic markets and international export.[5] Iran exports carpets to more than 100 countries, as hand-woven rugs are one of its main non-oil export items."