Brief Notes:
Create a logo for a Kickstarter of your choice.
Apply the logo to a minimum of 2 commercial deliverables.
Consider possible branding strategies.
Responses:
What is Kickstarter?
What is a Brand?
The word "brand" derives from the Old Norse "brandr" meaning "to burn" - recalling the practice of producers burning their mark (or brand) onto their products.
- http://en.wikipedia.org/wiki/Brand
- https://aytm.com/blog/research-junction/branding-factors/
What is a Branding strategy?
By definition, a brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:
- The images you convey
- The messages you deliver on your website, proposals and campaigns
- The way your employees interact with customers
- A customer’s opinion of you versus your competition
No comments:
Post a Comment