OUGD505 / Studio Brief 01 / Research / Unbranded: A Century of White Women

 Unbranded: A Century of White Women

'In his exhibition Unbranded: A Century of White Women, 1915 – 2015, Hank Willis Thomas

de-brands ad campaigns to show how our ideals are really marketed to us.'

These images highlight the sexism and objectification of Women in the media.

The intent of this un branding is obvious and does create a sense of questioning within an audience;

a questioning and consideration for the future of the objectification of women in the media.

If the exhibition is going to reduce this objectification is questionable,

it would be more effective in reducing this if these images were used as a element of a campaign, rather than a temporary exhibition.

The appropriation of existing advertisements would require copy right to have been expired or with the permission of the advertising platform.

It is the use of appropriation again that has been the tool for exploring irony and exaggeration.