How to be FUN
'Having spent the past eight years as a university lecturer, I found that teaching materials, self-helps and academic writings were filled with lots of aesthetically unpleasant books and often lacked a sense of humour. Visual Self-Help is an attempt to rectify that using (I hope) nice photos and (again, I hope) laugh out loud statements.'
The minimal approach to text and focus on imagery drew me to the project by Rory DCS; A lecturer at CSM. The direction and styling by Rory captures the intersection between ruggedness and luxury; an intersection that creates aesthetically pleasing images and emphasises a focus on fashion.
This weighting towards photography as a primary means of communicating a social, ethical or political message is a rarity; a rarity I would like to complete myself.
Visual self - help = A technique I had not considered previously.
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