A weekly trio of images from 3rd
year LCABAGD students.
15 sets of 3 images from 30/11/15 to
10/05/16
Weekly print (Fridays 1pm) and hang (Monday
am) deadline.
A timeline was published asking each
student to submit by a certain date, ideally a week before print, the work
would then be printed at 2pm each Friday and then hung on Monday morning.
After the set of posters was hung, a
digital variation would be published on Instagram, posting at 12.30pm proved
the most fruitful as it reached an audience on a lunch break. The images were
tagged with the contributors Instagram account as well as being geo-tagged to
Leeds College Of Art. The use of hashtags allowed the images to be documented
under searches such as #design #art – broad catergories to gain both likes and
followers.
The intent of the brief is to create and
sustain an ongoing exhibit of images in print and digital forms. To extend the
practice of the course’s students beyond the studio, to add to studio culture
while creating a more visually invigorating space. The brief will develop my
own project management, social media and curating skills.
The space granted to me by LCA informed
both the name and (some) content, the 3 frames directly correlated with the
format of social media platform instagram.
The name triptych represents such space;
A triptych (/ˈtrɪptɪk/
TRIP-tik; from the Greek adjective τρίπτυχον "triptukhon"
("three-fold"), from tri, i.e., "three" and ptysso, i.e.,
"to fold" or ptyx, i.e., "fold") is a work of art (usually
a panel painting) that is divided into three sections.
With submissions being shown in a public
space within the university and posted online through social media, curation of
content has to be ensured so that any possibly offensive or negative material is
not promoted as this could reflect negatively on affiliations of triptych –
both Leeds College Of Art and the course.
Strategy
A deadline is to be set for each student on
the course in which they are to submit an image (Design, Photography, Physical submission,
Etc)
Submissions will be hung in printed form
around the Level 6 studio space as well as featuring on all social media
platforms with a short description of the piece and contact details.
After each student has submitted at least
one image, submissions will be collated and printed to create a yearbook.
The platform could be passed on to a Level
6 student each year with the opportunity for new identity, brief and strategy.
Benefits:
Exposure of each students practice and
social agenda.
Creating industry connections through
social media.
Equal platform for all BAGD Level 6
students.
Create a positive insight into BAGD @ LCA
for potential students as well as industry professionals.
All printed material will be collated at
the end of year to create a yearbook – sentimental value.
Perceived Problems:
The partaking of all Level 6 BAGD students
needs to occur in order to complete the project.
Showing LCA in a negative light by
showcasing ‘weaker’ work.
Printing expenses of around 50 x yearbooks
and 15 x 3 A1 images.
Visual Identity
This is not a brand but a platform; the
visual identity of the platform needs to stay ‘transparent’ in order not to compromise
on the selected works, this manifested itself in the use of a single logo
(avatar) and launch post.
The visual identity needs to translatable
into several social media platforms and print – Designing for both print and
digital in order for consistency to be kept in all forms of publishing.
The textured background is taken from a multi-layered
pile of wheatpasted posters found in the level 6 studio, relevant in the first
sense of deriving from a physical archive of printed posters and secondly,
sourced from the Level 6 studio.
Madras, a contemporary neutral typeface has
been in order to compliment the intent to stay un-obtrusive.
To brief or not to brief?
A worry of mine is without setting a
defined brief for all students to work with, the variation, quality and
collective of submissions will be erratic yet this could result in a great
collection of work.
To brief contributors would create a
variation of coherent images related through origin however as the intent is to
include every course member, writing a brief may isolate students – one must
acknowledge the great range of practices of students and that creating a
poster, or even working in print and digital may be against a designer’s norm.
The intention of the platform is to be a
space unconstrained by brief, more familiar with an artistic practice than
design. This can unsettle contributors however to brief would limit creative
freedom and disqualify the artistic freedom the platform aspires for.
Printed Publication
At the end of the year, all submissions
will be collated to create a publication, which will encompass work from each
student from the course. The purpose of this is to not only document the class
of ’16 but to act as a sentiment post-graduation.
Cost:
Adhering to an agreed limit, the
publication should total less than £500 for both print and delivery. Ideally the
publication would be A3, as to be as close to the posters themselves however
this format with at least 43 pages (1 per student) is not available at printing
service ‘The Newspaper Club’. To print a 50 page A3 document would cost £1500+
in the LCAdigital print resource.
The budget was to dictate the form of the publication;
to print 50 x 48 page A3 documents would cost £1500+ in the LCA digital print
resource.
The cheapest and most viable option, as
discussed and agreed with the course leader was to be 50 copies of a 289 x
390mm 48 page digitally printed tabloid (inc. postage) @ £350 from ’The
Newspaper Club’.
An A4 format (210mm x 297mm) would fit
comfortably within this format with room for name and contact details – similar
to that found on Instagram.
The running order of images correlated
chronologically with the order they were hung. The design was to be, as the
identity has, neutral – un-intrusive on the contributor’s submission.
The publication epitomized the project,
collating all contributors as well as my own efforts. The printed product is to
be gifted to each student with the potential of being available at D&AD as
means to promote the course.
No comments:
Post a Comment