OUGD504 Studio Brief 04 - Augmented Design - Research

This Carlsberg advertisement is efficient as it attracts a user to use the paper the advertisement is printed on to interact with their product, however it can't be assured the user doesn't open another branded beer but the idea is there.

Creating some sense of a semi - virtual reality by imitating the view of a travelling rear view mirror. They are trying to sell the idea of being faster than the next man, being alpha on the road.

Not an advertisement but an exploration of the limits of augmented design, a gallery is created showcasing QR codes, these QR codes are links to artworks. This interaction between reality and the digital world seems to be a sign of the growing acceptance of the merging of the two realities.

Creating the possibility to view something in one reality that in another is non existent, creating a 3d render of a product in a live video. This can be used to imitate a product prototype, images and architecture.

Peugot's advertisement over 3 pages includes a minute airbag, the advert asks a user to deploy the airbag by hitting the page, imitating a crash. This creates a sense of theatre for the user as well as rememberability, however the commercial considerations dampen this method. I can believe this to be an expensive operation, manufacture, transport and the hours needed to create such an advert question how effective this really is.

Incorporating the use of magnets to imitate the cleaning power of the product. The magnet sits behind the paper as iron filings imitate dirt, a user is invited to 'clean' the shirt.

Originally designed for industrial uses, QR codes have become common in consumer advertising. Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website, thereby obviating the need for a user to type it into a web browser).

QR Codes can be used as large as billboards!

Guinness making use of their unique selling point, this means the advert can't promote other brands, unlike the carlsberg advert I looked at previously.

QR codes create interest as they can't be understood, they create a sense of mystery.

The QR code here is created in shadows, adding an extra layer of interest to the advert.

Welcome to interactive print, the imitation of moving image, text and effects. Layar makes it possible to bring printed material to life through a smartphone, the images and text of a spread act as a link to videos, animations and other effects on the users phone.

Adshels act as giant touch screen platforms when made interactive, a client can enable an audience to do anything possible with this technology, the use of cameras to add an added depth of immersion can also be used.

Adshels usually have this interactive element where a user can either tap their smartphone or use the QR code.