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| 3 column layout to scale with the b5 dimensions of the page. Logo top centre to be read immediately. Details sit on the bottom to frame the centre of the page. I have intentionally left the centre empty for an 'accidental' spillage. |
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| Crimson text is used for copy on their website. |
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| Using the tool 'FOUNT' any font is identifiable by simply highlighting. |
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| I purposely spilt coffee to then scan and edit. |
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| The intention was for the spillage to look accidental, this has the potential for each advertisement to be unique, creating a personal connection with each reader. |
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| Creating a different image for each advertisement would communicate the independent aspect of the store. |
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| The commercial application of this individual image would be both expensive and time costly. |
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