OUGD504 - Studio Brief 02 - Development #3

A black outline. Ink efficient. Relatable to trend in contemporary graphic design.

Black fill. Most likely the strongest version of the logo. Free from the interpretation of colour and neutral.

White on black. Visually appealing but may be difficult and not cost effective if excessive black has to be printed to avoid creating a apparent box around the logo.

Taken from the Iranian flag, also used on the american flag. Vibrancy created but is cheapened by amount of colour.

Taken from the Iranian flag. Vibrancy is created but is cheapened by amount of colour.

I think the use of outline is much more efficient. The logo isn't weakened; as I believe logos can be by the use of colour. The outline is a subtle signifier of Iran as well as fitting with the contemporary trend I mentioned earlier. Using the green and red seems like the focus is on Iran which is perfectly acceptable however I feel like I need to include a signifier of America, I could relate the red to the red in the American flag but the two countries share this, this is why I have included blue as possibility.  

The logo here is in "Persian Blue" #0067a5. The blue would primarily relate to America and for then people in the know, the persian blue would be recognised.

A gradient imitating the Iranian flag. This is not commercially viable and looks likes the graphics of a stereotypical pizza shop.

 The 4 options I have for my logo:

The primary logo and colour.

Alternative to be used over type and on signage.

Colour option 1, Iranian green. Only to be used when with Persian Blue as a set. Branding / Signage.

Colour option 2, Persian Blue. Only to be used when with Iranian green as a set. Branding / Signage.