OUGD504 - Studio Brief 02 - "Logostarter" (one week brief) - Case Study

The Hugo Boss Brand Strategy PDF:

http://group.hugoboss.com/files/2012-12-06_Brand_Strategy_Website.pdf

Outlining the aspects of each sub brand in a horribly designed manner.

'User moment' is an interesting aspect of audience focus. 

Defining aspects of a sub-brand and their product responses. 

Evidence of the HUGO BOSS Womenswear brand strategy in context.

Brand Strategy timeline.