OUGD505 - Day Brief - Real Problems Graphic Solutions

Real Problem Graphic Solutions


In the group:

Tom Houghton
Joe Lindley
Neil Gilchrist
Myself

Our chosen field was Psychology.

For the first hour we each researched current topics in Psychology.

Some of the topics we looked into were:

Motivational Quotes as seen in the article about Andy Murray's pre match routine:

http://www.bbc.co.uk/sport/0/tennis/31514857

Reverse Priming - Motivational quotes actually doing there opposite

http://www.theguardian.com/commentisfree/2015/feb/18/inspiring-quotes-want-to-get-motivated-try-these

Cool in school? You're probably not anymore - psychology in child to adult transition

http://www.dazeddigital.com/artsandculture/article/20286/1/cool-in-school-youre-probably-not-anymore

Clark Carlisle suicide attempt relation to depression

http://www.express.co.uk/life-style/health/521602/Clarke-Carlisle-attempted-suicide-suffered-depression-for-10-years

Underlaying sense of depression apparent in Harry Potter films

http://www.themarysue.com/depression-psychology-lessons-from-harry-potter/

Famous artists that suffered from mental health issues

https://psychundergrad.wordpress.com/2012/04/18/famous-artists-who-suffered-from-mental-illness-psychology-meets-art-1/

Does listening to Mozart improve brain function - Mozart effect

http://www.bbc.com/future/story/20130107-can-mozart-boost-brainpower

9 things not to say to a sufferer of mental illness 

http://psychcentral.com/blog/archives/2013/04/29/9-things-not-to-say-to-someone-with-mental-illness/


After a secondary group discussion we decided to focus on the Mozart Effect:

Sources:

http://en.wikipedia.org/wiki/Mozart_effect

http://nextshark.com/studies-reveal-some-interesting-benefits-for-classical-music-lovers/

https://news.usc.edu/71969/studying-for-finals-let-classical-music-help/

https://blog.bufferapp.com/music-and-the-brain

We discovered listening to classical music had many proven benefits:

/ Reduce Stress, Depression and Anxiety

/ Induce relaxation and sleep

/ Improve memory and awareness

/ Improve dyslexia, ADHD and Autism

/ Increases memory

/ Aids in Learning

/ Decreases Epileptic episodes

/ Improves creativity


We declared that our Target Audience was anyone suffering from any of these problems.

Our Solution was to listen to Classical Music

We discussed possible methods we could use to promote our solution:

A possible market strategy was to target students at stressful times and sending promotional material to workplaces to aid stressed workers.


We decided to create a series of posters to initially communicate our concept for the presentation later in the day, collectively we designed a template for the posters.

Our template would create a consistent brand and be adaptable to communicate our solution to our identified solution;

We decided to use this template, the title would use 'Feeling...' and would change to adapt to each identified problem.

'Classical music has been to...' This would also be altered for every identified problem.

Tom Houghton.

Tom Houghton.

Neil Gilchrist.

My own.

Our presentation justifies the use of type:

Blogging for Level 5 Task

Original Post:

http://k-walsh1316-dp.blogspot.co.uk/2014/11/ougd504-studio-brief-02-initial-ideas.html

Edited into third person:

OUGD504 - Studio Brief 02 - Initial ideas

Notes from briefing.

Time plan.

Create Brand Strategy.

Kickstarter and notes on Iranian Graphic Design.

TA & Commercial considerations.

What (needs to be communicated) do I need to communicate, seen earlier in Study Task 03.

A word map to create connections.

A narrow selection of ideas of renaming/ creating a name for the project. This diagram explains the issue I had with the name ( the issues that are associated with the name ) . It did seem like a (It is a) stereotypical name for such a project. I also thought (The use of ) the use of the word 'borders', maybe not even consciously, creates a political connection, this planting of an idea may develop (Develops) within an audience, creating the political connection I need to avoid ( The political affiliation that is necessary to avoid) .

I decided to focus on this transition from the Arabic to Latin alphabet, I thought the focusing on an alphabet related strongly to Graphic Design, Culture and both Iran & America. This would also not isolate other countries but broaden the audience with the use of both arabic and latin alphabets. This is exactly what I stated I needed to communicate in Study Task 03.

( The transition of Arabic to Latin is a strong concept to base the project upon due to it's relation to Culture, Graphic Design and a bond between the two; without isolating either of the countries inhabitants. This concept is in reply to the desired aspects of Study Task 03)

Arabic to Latin

"Persian (/ˈpɜrʒən/ or /ˈpɜrʃən/; فارسی fārsi [fɒːɾˈsiː] ( listen)) is the predominant modern version of Old Persian, a southwestern Iranian language within the Indo-Iranian branch of the Indo-European languages. It is primarily spoken in Iran"

"...the 32 letters of the modern Persian alphabet."

The English alphabet has 26 letters.

=

-6

Minus 6

- Six

Minus Six

I could use any 4 of the options here however the "-6" option is the most suitable for both alphabets. I am reducing the name to its most iconic format, deducing and overcoming the possible language barrier. 

( Out of the 4 options above "-6" is the more suitable of the possibles. reducing the name to its most iconic format, deducing and overcoming the possible language barrier.)

This exhibition originates from Iran so coming to America it is metaphorically loosing 6 characters in the alphabet. If it was vice versa, the exhibition could be called +6.

Latin and Arabic numbers.

Unfortunately the 6 in Arabic looks like a 7 in Latin. I need to try incorporate both.

An unexpected difficulty I experienced was writing in Arabic( The transition between arabic and british created several problems) , it will be a long while until I get accustomed to writing right to left. ( This is a hard transition to become accustom to)

I browsed Arabic glyphs to try and find any I could take out of context and use an icon within my logo.

( Researching Arabic glyphs was key to discovering glyphs that can be re appropriated to an english context) 

These translation helped me grasp this new right to left concept. I discovered the beauty of arabian glyphs especially in my context, not being able to interpret these 

symbols into words.

( With use of a translator tool, the new found idea of right to left became apparent and the craftsmanship of arabic glyphs became predominate due to the analysis of the glyphs from a context of not understanding their meaning in language.