OUGD603 / Intern Magazine / The North To South Pilgrimage Of The Young Creative / Revision

Intern submission narrative

Why do people feel they have to move to the South to get opportunities in the creative industries?

-       ‘the relationship between London’s thriving creative Industry alongside a more general discussion around internships and the growing necessity of industry experience is to create dialogue which will explain and emphasize the title of the article; The North to South pilgrimage of young creative.’

-       ‘The diluting of the creative industry travelling away from London is to be made evident through enquiries into established creative outlets and figures from a recent GOV survey into the creative field.’

Once in the South, how does the experience differ for those from the North than it does for those already from the South?

-       ‘An investigation into the disadvantages a non-London based young creative population is exposed to is to be made evident alongside the financial, social amongst other extremities. The problems a non-London based creative are faced with in the securing and sustaining of unpaid internships is to be explored and discussed in detail, a breakdown of the expenses that are somewhat overlooked, negative financial and social experiences faced by previous London interns are to be discussed alongside positive experiences in which more irregular methods have been embraced.’

-       ‘Existing London based students who are at a notable advantage in terms of gaining industry experience’

What alternatives are there to this pilgrimage? Mention Manchester/Leeds/Glasgow/Edinburgh as alternative cities, as well as solo routes.

-       The necessity of alternative solutions and the future of the creative intern are to then conclude previous discussion. The rise of new creative hubs outside of London such as Manchester, Leeds, Edinburgh and Glasgow is going to be made evident. Social, political and attitude factors derived from demographic such as new proposed travel links, political elements of investment outside of the capital and the rise of an attitude change in regard to a ‘post-London’ idea are to support the change.

OUGD602 / PPP / Position Statement

How I would define myself as a creative at this current point in time

The sector / industry and content I intend to work with is….

Although this sector can be very superficial in a sense, it is content with beneficial agendas that I aspire to work with.

In a broader sense it is the capturing, documenting and translation of contemporary culture.

Publishing would be the more enjoyable of the two however the advertising industry is attractive to me and rewards a higher rate of pay – I Intend to work in the advertising industry without the compromising of my own values while enjoying the practice. Seeing the industry as the sale of creativity instead of all consuming consumerism.

The work I would like to practice within this industry is design and direction.

This is to include a wide range of visual outcomes and focuses, primarily under the umbrella of Creative director, this could include editorial design, styling and in a more general sense, a curator of content.

Here are 3 broad statements of intent in which I’d like to focus my practice upon..

-       To further develop a commercial approach is to aid my success within the industry, this is not by any means a censoring of my practice to adhere but the adapting of work to become commercially viable, creating new markets, defining new audiences and innovating publishing #fingerscrossed

-       To Improve technical abilities to an industry standard. This is a statement derived from experience within the industry. Without the intent to become derogative of design education I believe the technical abilities needed by entry level jobs within the industry are somewhat overlooked, a focus on technical ability is left to the individual; it is this development of skills, I believe necessary, I intend to develop to a suitable level.

-       To develop publishing, photography and direction skills. This is a broader intention with the outcome to become fluent in a broad range of creative direction. It is also a practice in which I thoroughly enjoy and intend to apply as a career, as stated previously.

A broad summary of the extended practice module.

These are the outcomes I intend to create this year…

These are the people and professions I intend to work with…

These briefs will help me develop as a professional, help me create a portfolio that communicates my beliefs & agendas as well showcasing a UNIQUE SELLING POINT.

One of the most exciting briefs here is TRUNK, A publishing platform I intend to create with various people but primarily a LDN based editor / writer I met at Dazed & Confused.

TRUNK is a reference of progressive creative youth culture conceived from a criticism of contemporary publishing. TRUNK names and praises the tastemakers, pace setters, and influential people of the UK arts scene. It translates British youth culture into a media outlet, a beacon of inspiration and aspiration for social, political and ethical agendas, through relatable content.

Context Of Practice is the module in which my practice is underpinned.

My practice in this module will consist of an investigation into the relationship between youth culture and contemporary editorial design and advertising; or in a broader sense, publishing.

It is this investigation that will inform my extended practice and general knowledge of the industry. The outcome of this investigation will ~ hopefully ~ also benefit me within a commercial context, the research project will aid me in translating contemporary youth culture into a commercially viable product – such as TRUNK.

Overview.

This three diagrams attempt to show the synthesis I have created between the three modules of Level 6. COP, PPP and Extended Practice will hopefully influence each other beneficially to achieve all of my ~ wildest ~ intentions.

COP underpins my practice, investigating the theory behind my interest within visual culture.

PPP will structure both myself and my practice into a commercial environment while building a network to use post LCA.

Extended Practice is the module in which I can fully practice and develop my intentions.

~ Real smooth ~ Synthesis.

This is an aspect of PPP in which I am to focus on greatly this year. Not only for the benefits of adding to a C.V but creating a network that is currently in industry and putting myself in a position in which various amounts of opportunities open regularly.